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By Author(s):MCCANN MICHELLE ROEHM
ISBN: 9781444137996
* How to change your irrational thinking using four key steps
ISBN: 9780763692766
By Author(s):YOUNG KAREN ROMANO
Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare Physics By Author(s):MCCANN MICHELLE ROEHMBook Title: Kapferer On Luxury ISBN: 9780749474362 By Author(s): JEAN NOEL KAPFERER By Publisher: KOGAN PAGE Format: PB This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean Noel Kapferer, a
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