Real-time decisions will drive profitability says Proagrica

Farms.com 

“In an increasingly unstable market and chaotic world, precision ag gives the industry the ability to make real-time decisions that can drive profitability,” explains Ryan Hoffman, Territory Sales Manager at Proagrica. 

Proagrica, a global provider of independent connectivity and data-driven support solutions for the agriculture and animal health industries, is Platinum Sponsor for this year’s Farms.com Precision Agriculture Conference & Ag Tech Showcase, taking place in London, Ontario, at the London Convention Centre on February 5th and 6th. Ag enthusiasts will attend presentations featuring over 50 precision ag speakers, covering topics from agronomy and soil performance to new technologies and artificial intelligence. 

Hoffman will be giving a presentation on February 6th discussing Data Collection Tools and Creating Meaningful Analytics. 

The past decade has seen large growth around precision agriculture technology, practices and ideas – largely fueled by the connection between precision ag companies and the end users, farmers. 

“I encourage growers and industry professionals to attend the presentation and see how data that has been captured in the past can be transformed into meaningful analytics.  Additionally, how data will be collected in the future and how that will drive the future of agriculture,” states Hoffman.

Having data stored in multiple platforms and different formats creates a challenge for precision ag producers. 

“It becomes difficult to draw insights. Getting different systems to communicate is difficult, however, we at Proagrica have structures in place to translate data into a common language to deliver tangible insights. One core strength of Proagrica is we are positioned to be the independent source for data and information that is not tied to a product in the supply chain,” said Hoffman. 

“Once the data is brought together in a common format, we can start to draw out insights. This allows for an in-depth analysis to help growers increase sustainability, efficiency and their bottom line, while reducing waste.” 

The future of precision ag excites Hoffman, “as we move to the next ten years with 5G technologies and the IoT sensors, the data they create will increase at an exponential rate. Capturing this data and managing it will drive what we do and allow us to see trends that were, in the past, inconceivable,” explains Hoffman.